MUST was founded by journalist Michael Jeppesen in 2015. First established as a Copenhagen-based creative agency, we expanded rapidly, and now consider ourselves much more than that. In 2018 we launched the award-winning marketing automation platform Render, and we’ll soon go live with a ground-breaking fintech solution and our very own entertainment channel.

MUST Group consists of a diverse team of people with little in common but grand ambitions to shape solutions with positive impact, and an appetite for the future. We house leading experts in marketing, communication, film production, business development and technology – as well as one fantastic barista.

We understand the power of conventions, but we also recognize when they fall short. We are constantly striving to discover a better way. We need to create a positive and real difference to real people. Because we can and must.